Bluejais and GOS Group are joining forces, with Denmark as the first focus of their partnership. The collaboration brings together Bluejais’ experience in feed additives with GOS Group’s market knowledge and practical livestock experience.
In Denmark, the two companies will work closely with farms, feed companies and veterinarians to develop the market and bring practical solutions closer to customers. They will also explore selected opportunities in other international markets where their combined knowledge and experience can add value.
Buis Ebbinge, Director at Bluejais, says: “Denmark is a mature and demanding market. So the bar is high, which suits the way we want to work. For GOS Group, this is their home market. They know the industry, the people and the realities of livestock production. Together, we can combine our technical knowledge with their practical experience on farms and in the market. Denmark is where we start. Beyond that, we will look at opportunities step by step and always in the context of our existing market activities and partnerships.”
Valentyn Kolosok, Co-owner and Managing Director of GOS Group, adds: “Working on farms has taught me that choosing a product starts with understanding the problem and the conditions in which it will be used. Through our cooperation with Bluejais, we want to combine our practical experience with their product range and technical support. This will help customers choose suitable solutions and apply them properly.”
The cooperation will focus on pig and poultry production. Alongside market development, GOS Group will support customers and partners through practical consultancy and staff training, while Bluejais provides the technical and product support behind the portfolio.
Buis Ebbinge continues: “A technically strong product is only one part of the story. You also need the right people, good market understanding and a clear way of supporting customers. GOS Group brings that commercial and practical perspective, and we believe that will help us build the business in the right way.”
Valentyn adds: “Every market has its own structure and way of doing business. Denmark is our starting point, but we also see opportunities beyond Denmark. We want to build on what we learn together and, over time, explore where this approach can add value for farms and partners in other countries.”
